Last week Norton surprised with an announcement. The world’s leading security company acquired Avira for approximately 360 million dollars. Both companies offer privacy and cyber security solutions to consumers. However, this transaction implies a radical change for Norton. With the integration of Avira, the first free antivirus solution is being offered to the company.
The German company Avira recently made a purchase. In fact, about 8 months ago another German company bought Avira for 180 million dollars. Therefore, it is remarkable that in less than one year the company doubled its value. Last year Avira received the highest detection rate among antivirus products from Av-Test.org. It also stands out for its highly effective free personal antivirus. This is why the inclusion of Avira in Norton means growth in the international market.
We are thrilled to become part of NortonLifeLock – a company that is synonymous with trust and leadership in Cyber Safety. By leveraging the scale of NortonLifeLock, we can reach and protect more consumers around the globe.
Travis Witteveen, CEO, Avira
Symantec has recently gone under restructuring of its company Symantec is now become the broadcom. And Norton become the NortonLifelock. This is the first acquirement of the NortonLifelock.
A free antivirus arrives at Norton
The main novelty of the purchase is the offer of a free antivirus in the Norton portfolio. The American company is known for its range of high-quality consumer antivirus products. But they all belong to the premium category. In fact, the Norton website has a section explaining the reason for this. Currently, only before purchasing a paid plan, the company offers a 30-day free trial. However, this will soon change.
In this way, the CEOs of both companies expressed their expectations for the transaction. For Norton, this purchase means an expansion into the European market, where Avira has a strong presence. It also means an expansion of consumers by including a freemium product. For Avira it also means a wider range of products. Reaching the consolidated market of Norton.
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